The Importance of Rhetoric

"The fact that it's taking these years and that we are perfecting the language is really exactly how it's supposed to work," he says. "I hate to sound pragmatic, but people say, well, we shouldn't be specific because in 23s not, it just talks about how you describe yourself." He adds: "We send things out to the press beteries, we get feedback,. And then what we're trying to do is to incorporate the feedback we get by offering a better refined Overture the next year"