Today's interview is with one of my very favorite people in ecommerce, Andrew Youderian. Andrew is the founder of E-commerce Fuel, an online community of 7-figure & higher ecommerce store owners.
Ecommerce Fuel is the best-run online community I've ever personally seen, so I started by asking Andrew what makes great online community. From there, the conversation shifted to his unique perspective (as the head of a community of over 1,000 ecom store owners) on the state of the ecommerce landscape, how hard or easy things are right now relative to the past, and ecom operators' current & ever-complicated relationship with Amazon.
We close by giving Andrew a taste of his own medicine: we ask him some lightning round questions, just like he does with his guest on The Ecommerce Fuel Podcast.
EPISODE HIGHLIGHTS
[03:31] What is E-commerceFuel?
[05:30] Curating valuable content and fostering reciprocity in the EcommerceFuel Community
[08:10] Examining the success and DNA of the EcommerceFuel community
[10:17] The importance of time and trust in Building a successful online community
[13:37] Impact from working in the community to building strong internal teams
[15:51] Hiring strategies and the importance of test projects and feedback
[22:53] Insights into the e-commerce landscape from a community survey
[26:07] Discussing perspectives on Amazon and e-commerce with Bill D'Allesandro
[28:00] E-commerce landscape and adoption of Amazon by small brands (pros and cons of selling on Amazon)
[30:37] The nuances of selling on Amazon in the e-commerce landscape & navigating the challenges faced by entrepreneurs
[34:23] The evolution and future of e-commerce
[37:14] Lightning round with Andrew Youderian
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FOLLOW UP WITH ANDREW YOUDERIAN
Join Ecommerce Fuel yourself.
Listen to the E-commerce Fuel Podcast.
Follow Youderian on Twitter: @youderian.
FOLLOW UP WITH ANDREW FARIS
Follow Andrew on Twitter: @andrewjfaris.
Work with Andrew: www.ajfgrowth.com.
Email Andrew (including about advertising on The Andrew Faris Podcast): podcast@ajfgrowth.com.
MUSIC
Intro Music: "Tell Me Mama" by The Devious Means
Outro Music: "Rusty Little Scissors" by The Devious Means
