Today's guest is Brandon Nutting, Director of Data Science and Advanced Analytics at MVPindex in Austin, Texas. Founded in 2012, MVPindex's software helps brands, properties and agencies accurately quantify the value of partnerships, sponsorships and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location.
They are a unique software platform designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions. In his role, Brandon oversees the MVPindex test labs for the implementation of machine learning and data initiatives including current and future-facing innovation, research, development and deployment across the organization.
In today's episode, Brandon discusses:
The great work they are doing at MVPindex,
How new innovation is disrupting the marketing and advertising sector,
Use cases of the benefits they bring to customers,
Interesting projects within the Data Science team,
Transitioning from academia into industry,
What’s in store for the future at MVPindex &
Building and scaling the Data Science team
