Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.
As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.
Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.
You’ll also hear Tracey’s spicy take on why content marketing is chaos.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
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Follow Tracey:
LinkedIn: linkedin.com/in/traceyrwallace
Twitter: twitter.com/TraceWall
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Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Timestamps:
00:00 Intro
00:57 Vogue Ambition
03:36 All The Latest Cat News
07:53 The Goal Is 100%
10:47 The Importance of Building In Time
11:47 Design is Hard
14:25 People Don’t Read Long Form Content
17:18 The Content Repository
23:48 Why Content Marketing is Chaos
29:10 Not Healthy to Die On a Moving Marketing Hill
