29: Elena Verna: Growth Solopreneur - How to growth advising
PRODUCTEA with Leah, Growth & Senior Leadership
How to Be a Successful Advisor
I pick a lane and I'm very cognizant of picking something that A, I have a deep expertise in. And then two, that they are resourced to execute against. And then three, that it's a high strategic company priority. For me, because I do mostly growth advising, it has to be focused either on activation or monetization or product let sales or acquisition. So I don't do very general contracts because of that. I'm more in the coach mode of the player on the inside of the company advising contracts for meBecause I am full time advisor,. I hold as many as seven or eight at a time. The reason for that is not the time constraint,
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