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Marking to Market for Software

Troubleshooting Agile

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How to Measure Software Teams' Market Value

Mark to market is a way of looking at how well software teams are producing value. If the answer is zero then that's not going to end well for anybody so once you determine where the value is it's pretty easy to backfill that, says Jeff Smith. The hard part is figuring out whether people want to use what it is in the first place he adds. "It's actually squirrel who really just doesn't understand good design and anything he builds people have trouble using it" said JeffreySmith.

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