Intro
Today we’re joined by Jacob Beckley, the Executive Vice President of Technology, Product, and Innovation at Fusion92. He discusses how innovation is often misunderstood and how it can be applied in various ways to solve problems for agencies and clients. The emphasis of today’s conversation is on the importance of cultivating a culture of innovation and sharing insights on integrating and implementing innovation to drive agency growth.
What you will learn in this episode:
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How to think broadly about innovation.
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What dilutes innovation in agencies.
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The value of diverse thinking in agency businesses.
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How to scale team participation when innovating in your business.
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The importance of taking calculated risks in order to innovate.
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How to monetize innovation practices.
Bio
Jacob Beckley is EVP of Innovation, Technology & Product at Fusion92. Jake oversees product development and innovation for the firm, leading research and building of unique technology-based solutions for clients.
The seasoned innovator has conceptualized and developed multiple patented solutions and technologies, and he has become a global leader in blockchain technology, using decentralized finance to revolutionize charitable fundraising and international healthcare.
His expertise includes merging high technology with sales and marketing in dynamic enterprise and retail environments that solve real business challenges and develop new growth opportunities.
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