In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers.
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: Marketing Secrets for 2024
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(01:01) Programmatic SEO and AI-enhanced content
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(02:39) Testing Amp emails for better conversions
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(04:43) LinkedIn influencer ads and AI-driven ad creation
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(07:01) Using barter deals for speaking engagements
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(07:57) Following up with leads from conference talks
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(08:25) Webinars are still effective for B2B and B2C marketing
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(08:53) Selling lower ticket offers in quantity for better performance
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(09:05) The importance of having a good offer for marketing success
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(09:24) SEO traffic gains from updating old content
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(10:09) 98% of monthly articles are updates
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(10:31) Wikipedia's model of updating old pages
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(10:53) Email newsletters as a valuable business strategy
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(11:15) Building relationships through newsletters and ads
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(11:31) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
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