Pulling Off a Rare Olympic Feat in Paris: Turning a Profit
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Challenges and Transformations in Hosting Olympic Games
This chapter explores the tumultuous series of Olympic events in the 1970s, including tragedies, boycotts, and fiscal disasters, leading to fewer bidders for the 1984 Games. It delves into Peter Uberoth's successful modernization and cost-efficient approach to organizing the profitable 1984 Los Angeles Games, emphasizing sponsorship revenues and private sector contributions. The chapter also discusses the historical financial challenges faced by hosting cities, leading to a decreased willingness to host the Olympics.
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