Do You Implement Day Parting?

Gina: Day parting is one of those things that don't even try to do it as a human, because there's no reason to do something like that. What we find any strategy works best for is if you have a real brand and not just selling cheap plastic widgets from China. A really good aggregator in the space is elevate brands. And so creating a brand is the ultimate strategy. Doesn't matter what Amazon PPC strategy you use. If you don't have a brand, that's all that matters.