The Coin Toss Is a Big Revenue Opportunity

Furniture store in houston, texas actually lost quite a bit of money on the game. The ceo had come up with a novel store promotion idea. He flipped a coin to determine whether his store would rout for the broncos or the sea hawks. Anyone who purchased more than six thousand dollars worth of furniture and had it delivered by kick off sunday would get a full refund. If the seattle sea hawks won, roughly one thousand people took him up on that promotion and spent an average of seven thousand dollars each. Well, the sea hawls won that meant the furniture store lost seven million dollars that day. Normally stores protect themselves with promotions like that by taking