Investing by the Books cover image

#48 Cole Smead on Money Masters

Investing by the Books

CHAPTER

The Importance of Storytelling in Branding and Addressing Investor Problems

Exploring the concept of storytelling in branding and its application to investment, emphasizing the need for brands to embrace the role of guide rather than hero. Addressing investor problems to create demand for brand services, with real-life examples and insights into new investment opportunities.

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