In moments of uncertainty people fall back on what they know the regularities of experience. Throughout human history this has served us well as long as we shared our priors even if those priors were wrong. Social media and other technological innovations have accelerated and exacerbated this but this is something that brains have done since there have been brains. Thanks to the socks and crocs experiment we may now know how all this happens we may understand it at a fundamental level Pascal and Michael call all this surf pad substantial uncertainty combined with ramified or forked priors or assumptions yields disagreement you go after it.

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