Media's Impact on Scientific Understanding

M & J discuss science communication with Howard Schneider, dean of the school of journalism at SUNY Stonybrook and former editor of Newsday. A guest at previous skeptic events, including the first annual Northeast Conference on Science and Skepticism, Schneider has argued in the past that skeptics lay too much blame at the feet of the media for public misunderstandings and misconceptions about science. Julia and Massimo question him on this point, and ask him for his thoughts on what *can* be done to improve scientific literacy. As the founder of the Center for News Literacy and the Center for Communicating Science, Schneider has plenty of thoughts to share -- including making scientists take improv classes. Should science communication involve more storytelling? And is there any way to take advantage of new, online media formats to remedy some of the weak points in the science communication process?