Content and Conversation: Organic Growth Insights from Siege Media cover image

Growing Greatist to 50M Visitors w/ Derek Flanzraich

Content and Conversation: Organic Growth Insights from Siege Media

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The Skyscraper Technique

I tend to just encourage people, write less and like write bigger, right? Like, you know, quality over quantity. And so another big thing that we did uniquely well was we thought of every single thing is essentially a temple because we were only writing two to three articles a day at our peak. We would do all that work actually upfront before the article was even produced. Then once it was published, we would actually then reach back out to all those people and say, hey, remember us we mentioned you here. That really helped us as well.

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