The Power of Ideas Versus Systems

Giving away something has always been a super power. Giving away the idea and selling the system is about teaching a person to fish and then selling them the fishing equipment too. The same thing applies for products, you show someone how to use the product in a better way,. Then they buy more of that product, or they decide to buy a superior version of that product. We are al afraid that once we give way our information, there's nothing left. But you'll find that clients have questions and counter questions... A single idea can become a book, a series so many other things.