Twitter has an outsized influence because of the people who use them in specific professional contexts. Buzzfeed website now, it's like really very much just like a shell of itself. Mark Zuckerberg wants Facebook to sort of be the dominant platform for commercial reasons. But TikTok is not someone who uses his own platform or even his own poster boy right? Where they're chasing advertisers and making money early on isn't quite what some have expected.

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