Marketing Week Meets: Rory Sutherland
The Marketing Week Podcast
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The Importance of Persuasion
I'm proud of some early direct marketing work I did for American Express. Drayton Bird said it was the best place to learn and it was because you had everything. Pensions are utterly, utterly stupid. Nearly every marketer says in order to incentivize someone to get their free pension, the iPad would work better. There's a 3000 or 4000 pound subsidy when you buy an electric car,. You can also get a subsidy of about two to 300 pounds for installing a 7 kilowatt charging point at home. All of us would like to install electric charging points and pick up the subsidy. You can't get that until you prove you're at the own electric car. Now,
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