060 | Nick Gillett | Wholesalers & Distributors: understanding the Drinks Route-to-Market | Mangrove Global
MAFFEO DRINKS
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Navigating the Drinks Distribution Landscape
This chapter explores the roles of importers, wholesalers, and distributors in the drinks industry, highlighting their operational differences and the unique strategies each employs for success. The discussion emphasizes the significance of effective communication and relationships within the distribution chain, as well as the challenges faced by smaller brands in gaining market visibility. It also examines the evolving dynamics of the wholesale business and the importance of understanding financial aspects to ensure profitability in a competitive environment.
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