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#552 - Dr Kevin Dutton - Understanding The Wisdom Of Psychopaths
Modern Wisdom
Persuasion and Super Categories - What Are They?
We have a bias to favor members of our own group against bias. Right versus wrong, basically the moral instinct evolved to keep groups together. The third super category to go with us and them right and wrong is fight or flight. If you can frame your language so that presses those ancient super category buttons in our brains, again, as I say,you're going to get people to sit up and take notice. That's what Trump did, by the way, in America. Make America great again.
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