MTM Travel - The Fun Side of Points & Travel! cover image

Amex Platinum Refresh Leak, Chase Loses A Big Partner, Southwest Anger & Wild Travel Attractions!

MTM Travel - The Fun Side of Points & Travel!

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The Illusion of Brand Loyalty in the Airline Industry

This chapter delves into the dynamics of brand loyalty in the airline industry, with a spotlight on Southwest Airlines. It explores the disconnect between customer complaints and loyalty, urging caution against emotional attachments to brands that prioritize profit over satisfaction.

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