6min chapter

Rosenfeld Review Podcast cover image

Prayag Narula on AI’s Role in Qualitative Research

Rosenfeld Review Podcast

CHAPTER

How Did You Get Into Search Analytics?

Luke: I was frustrated because there was no way to like put all these things together. He says research and qualitative research is one of the primary drivers of decision-making for all organizations. Luke: If you're taking our math, if it's not math, then it's valid. You hit the nail on its head. We in social sciences have been doing quantitative research for six decades.

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