The Amazonian Horse

Antoinette Zettel: I'm kind of a, it's kind of a polarizing book where you either love it or you hate it. The ones that hate it are usually the digital bubble graph boys and the digital PKM folk - old curmudgeons who have a stick up their butt. What you then do is something it's a tactic I call the Amazonian horse. And the concept comes from that of the great, great ancient Greek mythological story involving the Trojan war.