3min chapter

How I Built This with Guy Raz cover image

Birchbox: Katia Beauchamp

How I Built This with Guy Raz

CHAPTER

How Do You Feel About Your Business?

In the first three or four years, you and Haley did this insane sprint, right? It was crazy, unstoppable. Now it seems like you're running like a marathon because you want to make this a company for the long haul. And you have to sort of slow down. We very explicitly have told our customers now on numerous occasions this year that we are not a beauty box. But learning how to be able to dream big, but still think about it as this linear thing where you cross milestones is important.

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