The Town with Matthew Belloni cover image

How Taylor Swift's Eras Tour is Becoming the Most Successful in History

The Town with Matthew Belloni

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Taylor Swift on a Mission to Reclaim Her Art

This tour grosses a billion dollars. What is Taylor's cut of this? Everything all in expenses, fees, promoters, all of it. For her troubles for a 18 month tour, she will make between $300 and $400 million. It's a pretty good business. Not to mention the fact that her music is spiking and she can do whatever endorsements she wants to do. This is obviously setting her up for the next 10 tours that she's going to do until she's 70 years old. Yeah. I think she's used this tour to relaunch a new album, right? She's on a mission to reclaim her art. And that is not a financial thing for her

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