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Ep 34 - Building an 8 Figure £££ Viral Brand During a Pandemic - Ed Hodge

Matt Kelly | The Midnight Pod

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What's the Criteria for a Successful Econ?

When i got into econ, it was that very unplanned. It came down to what's something with great unit economics. We've got great gross margins, high a o varably. And we wanted something that was in a growing trend. To be early on in that trend was key for us. Yor as if we went into teeth whitening. Ig hum, ye're like saturated as fuck. Your hand is at the peak or the end of that mature the trend is matuo thata. That criteria might change for my next brand, because i've learnt a ton m. But it was a combination of working at the agency, and so hundred and hundreds of clients,. You

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