2min chapter

WB-40 cover image

(266) Trend-spotting

WB-40

CHAPTER

The Hard Part: Predicting the Future

Predicting the future is actually quite easy. Predicting the normal is actually the hard bit, you know,. and be that externally in terms of like what's really going to go mainstream because in a way, you know, I'm kind of always right to all the predictions we make. As you guys know, only too well, the hard part is socializing something within an organization. So there is this kind of weird, weird dimension to what we do, because what I try and do is to make it deeply accessible and interesting - but also take it one step further with generative AI.

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