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Scott Berkun: How design makes the world

Design Better

CHAPTER

The Essence of Design: Bridging Disconnects

This chapter examines the multifaceted nature of design, extending beyond aesthetics to impact daily life and societal function. It highlights the communication challenges faced by designers in conveying the broader implications of their work to the public and the need for collaboration between designers and engineers. Through discussions on historical patterns, constraints, and user-centric design, it advocates for meaningful dialogues that enhance understanding and appreciation of design principles.

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