5 x Tactics for the Volatile PC/Console Gaming Market with Newzoo's Devan Brennan
Deconstructor of Fun
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Navigating Player Retention in Gaming
This chapter explores the challenges in retaining players for new video game titles, particularly focusing on 'Marvel Rivals' and the declining conversion rates of free-to-play games. It analyzes the performance of live service games like Valorant and Overwatch 2, while also considering regional differences in player engagement. The discussion emphasizes the need for innovative monetization strategies and the implications of maturing gaming audiences in shaping the future landscape of the industry.
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