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Being successful at real estate video takes a lot of things: courage, authenticity, a genuine need to help your community – and it sure doesn’t hurt if you find the perfect real estate videographer to partner up with.

Before coming into real estate, Shane Burgman spent 10 years as a nuclear missile technician for the U.S. Navy, so you could say he already had the courage and the urge to help others. But over the last eight years, Shane has found major success by capturing his authentic voice on video and operationalizing it with the help of his real estate videographer.

In this episode of This Week in Marketing, Jason Pantana talks to Shane about how he transitioned from the military to real estate, how he’s operationalized his video production to work best, and the partnership he’s formed with his real estate videographer.

If you’re a real estate agent who is new to video or looking to seriously up your game, Shane’s advice is exactly what you need to hear. Watch or listen, right here.