SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel
The Official SaaStr Podcast: SaaS | Founders | Investors
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How Much of Your Budget Should Go to Brand Awareness?
How much of your budget should go to programsthat you now oare going to drive to men and that are like burdin the hand tactics? I kind hof trusted awareness on channels. And then ten % can be total experimental. That's justn like the rough un breakdown i i have in my head when i approach it. But, you know, a, i think it's very tempting in this environment to take your foot off the when it comes to brand. When there's even a hint of tumult you like, al i'll cut the soft stuff, right? I cat stuff to man jem, but i'll cut that soft stuff,right?"
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