The first step is always soul searching before jobs. I find the common mistake people make is that they jump right into job searching, up dating the resime and lington profile, before even getting clear on what their target is. And so this whole personal branding piece is really what i love to do as a coach, is essentially identifying what differentiates you,. What are your unique selling points? So i have my five piece that i guide my clients through when it comes to divining their personal brand.

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