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POP Power Positioning with LinkedIN 05-19-2022

Author U Your Guide to Book Publishing

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Building Relationships and Engagement on LinkedIn

Exploring strategies for creating a newsletter on LinkedIn, the chapter emphasizes visual consistency, repurposing content, and leveraging Microsoft's ownership for increased visibility. The discussion also touches on using different browsers to optimize LinkedIn use, the importance of videos and hashtags, and engaging with other users' content through comments for organic growth. Speakers stress the value of genuine engagement in building meaningful connections on social media rather than a sales-focused approach.

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