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Day Two From Milken Global Conference

Bloomberg Businessweek

Are You Taking a Different Way of Thinking About Advertising?

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The hope is that i will kind of know exactly what parts of the brain are affected when you're persuaded. The science will kind of build up on both sides. Just though it sounds te little of that marketere rigt like sales and marketing like, just think about exploding this. That's my question for you, sara. I'm wondering if it makes you think differently about the wayth t you see advertisements, the way that people try to sell you something. Is there a different way of thinking about that? Now, oh, god, i've always been so susceptible to advertising. And then they showed me pisplasi message to see if i just kind of been shown

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