There is no food industry or drug industry equivalent for winter swimming, maybe ice bath companies if they grow big enough. I think that cold water immersion has a lot of potential as a preventative to lower stress and lifestyle diseases. It's also needed to have studies showing how much should we do. So like what are the minimum dose and what is the higher threshold? We don't want to over stress the body because we are talking about homeosis right. The hermetic stress in the cells but if we can get that right I think that this is definitely something that we can use as preventive medicine for all humans and all over the world.

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