In this episode of Do This, Not That, host Jay Schwedelson welcomes Daniel Rowles, CEO of Target Internet and host of The Digital Marketing Podcast, to explore the intricacies of creating and sustaining successful online communities. They discuss common pitfalls, how focusing on pain points can drive engagement, and practical tips for ongoing community management.
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Best Moments:
(00:40) Introduction of Daniel Rowles and his background
(01:36) Overview of Target Internet’s training services
(02:42) The concept of building communities and common pitfalls
(04:59) The problem-agitation-solution (PAS) approach to community building
(09:13) Focusing on pain points rather than just shared interests
(12:45) The effectiveness of paid vs. free communities
(14:04) Challenges of maintaining free communities
(15:33) Tips for successful community engagement
(16:34) How to connect with Daniel Rowles and his resources
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Guest Bio:
Daniel Rowles is the CEO of Target Internet, where he leads digital marketing training programs for brands like Google and Apple. He also serves as a senior lecturer at Imperial College London and hosts The Digital Marketing Podcast, which has been ranked #1 in the UK and top 10 globally. With more than 14 years of experience in digital marketing education, Daniel offers innovative approaches to online learning and community building in the marketing industry.
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