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20min chapter
Newsletters 101 Part 5: How To Build & Monetize Them with Ethan Brooks
Content Is Profit
Mastering Newsletter Ad Pricing
This chapter explores the complexities of pricing advertisements in newsletters, emphasizing the value of understanding audience metrics such as open and click-through rates. It discusses effective strategies for monetizing newsletters through differentiated advertising options, and highlights the importance of correctly valuing ad space to maximize revenue. Through case studies and practical insights, the chapter illustrates the evolution from simple pricing models to advanced structures as subscriber lists grow.
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