RV 75 - The Future of B2B Event Marketing | Checked In With Splash
GTM Live
00:00
The Importance of Sales in a Sales Event
The goal is to convert. It starts with creating demand. But also, I think sales can be part of that. Especially if you are a organization that is growing and you're not a huge 5,000, 10,000 person company,. Your sales team has to be part of the demand creation. And so if we're getting so hung up on Sally and Joe drove 50 registrants for this event and Matt only drove five? That's a problem! We're losing sight of our overall team goal.
Transcript
Play full episode
