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Land Enterprise Deals Using Great Openers with Christian Banach

Live Better. Sell Better.

CHAPTER

Is One Email Enough?

Every touch should be personalized when you're going after these large accounts. Most people only personalize the first one, just that first email and then all the rest are templates. And so I love that personalization for every step. How do you create a story throughout this process that is engaging? It's certainly not one email. It's multiple emails. In those follow up emails, you still have to be short. You still have to being personal. There are different elements that you might want to poke at,. Maybe there are different facets of the problem. So maybe your first email touches upon one, the second email touches upon another.

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