Ep. 2273 Engaging the Next Generation: The Future of Italian Wine Communication | wine2wine Business Forum 2024
Italian Wine Podcast
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Bridging Generations in Wine Communication
This chapter features a panel discussing the generational differences in wine consumption and communication, from Gen X to millennials. The conversation emphasizes the importance of storytelling and effective communication strategies to engage younger audiences, particularly millennials and Gen Z. Panelists share their experiences in the wine industry, exploring innovative approaches and platforms to attract the next generation of consumers.
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