AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
5min chapter
#56 The Biography of Herb Kelleher
Founders
Southwest Two Tier Fare System
Southwest realized there's really two types of travelers that an airline had to satisfy if it was to cover the entire market spectrum. They introduced a system wide two tier fare structure in which all seats on executive class flights departing on weekdays until 7 p.m. were sold for $26. The times when people are actually traveling for leisure are going to be sold for $13 - a 35% decrease from the $20 fare. Southwest would not only match Braniff's fare it would also offer every passenger choice so they really don't want their standard ticket is $26. So instead of paying we're going to give you more more more flexibility and more convenient times but say I'm paying
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode