267 - How to Redefine And Transition Marketing "Best Practices" | Marketing Revisited Podcast
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The Role of Brand in Demand Generation
i want to ask about brand andw we tugged a lot about so let brand and demand. What is the role of brand in demand generation? And how should marketers think about how to measure it, and also just how much effort to put into brand building versus outcome. Ye Mean: People have thought about demand as led gen and people have thought about brand as all this fluffy stuff that's not accountable to results. We should scrutinize both those things.
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