The Consequences of Creating Content

There's a shift in what is being marketed at the moment based on consumer behavior. Things like banks that maybe are having issues with payouts, that will affect a creator and how they're being paid out. The other thing for a lot of creators too is the ever changing consumption numbers. We have been able to track that also around what is happening in the world. That screen time is being used in great relation to big headlines and it's not being used for standard consumption.