Embracing Authenticity Over Perfection in Marketing

Is it safe to assume 91% of marketing efforts fail? In this episode, Brad Bialy and Steve Gipson uncover the striking parallels between New Year’s resolutions and marketing strategies. They explore how lack of consistency, unclear goals, and unrealistic expectations contribute to the high failure rate in both areas. Steve, Director of Sales and Operations with Recruiters Websites, shares actionable insights on how businesses can move past the "resolution mindset" and build sustainable marketing habits that lead to long-term success.

The conversation also addresses the unique challenges staffing firms face when adopting marketing strategies, including the belief that “our industry is different.” Brad and Steve provide a compelling case for embracing marketing as an investment rather than an expense, emphasizing the importance of authenticity and trust. 

[00:00] Welcome and Holiday Recap
Brad and Steve share personal holiday stories, including surprises for the kids and reflections on the value of downtime.

[02:16] Why 91% of Marketing Fails
Brad introduces the startling statistic and draws a parallel between marketing failures and New Year’s resolutions.

[04:45] The Importance of Consistency
Steve emphasizes setting realistic goals and building sustainable habits for long-term marketing success.

[07:20] Habits Over Hype: A Marketing Mindset
The hosts discuss why consistency, accountability, and measurable goals are crucial for any marketing plan.

[11:00] The Trust Factor in Marketing
Steve examines why many staffing firms don’t believe in marketing and how consultants can bridge the gap.

[14:40] Marketing as an Investment, Not an Expense
Brad and Steve break down the misconceptions about marketing’s ROI and the need for consistent branding.

[19:30] Overcoming Industry Excuses
Steve debunks the myth that “our industry is different” and explains why marketing is universally effective.

[22:55] Authenticity in the Age of AI
The conversation shifts to the importance of creating authentic, human-centered content amidst a flood of AI-generated opinions.

[27:00] Final Takeaways for 2025 Success
Brad and Steve share closing thoughts on setting intentions, staying the course, and making the most of the new year.

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience,

Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.