How to Measure an Event's Success

Cassidy: Events can take on so many different ROI components. You know you could be having an event for brand awareness and in that case attendance is really important to me I want to know that I'm reaching far beyond my ICP. When we're thinking about events where we are trying to talk about splash or you know we want the revenue in the room we want our ICP in the room but we're doing events at all different for all different purposes says Cassidy.