Presales Podcast by Presales Collective cover image

111. Strategic Messaging w/Piet Saegeman

Presales Podcast by Presales Collective

CHAPTER

Product Marketing and Presale - How to Unify the Messaging Journey

Product marketing and presales are really tied together. How can a pre sales professional go about trying to unify the messaging journey? "You need a multi disciplinary team to own messaging, and it needs to have stakeholders from pretty much every roll there"

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