Christopher Golec On Selling His First Company For $400 Million And Now Raising Millions To Pioneer B2B Marketing
DealMakers
00:00
The Rise of Account-Based Marketing
After selling the business, he stayed on board with the company that acquired us for a couple of years. He then started doing some consulting with businesses just to stay active. And one of the things that really hit him over the head is a lot of these B2B companies or marketers, they're stuck with all these B2C technologies. That's what became account-based marketing or ABM as we know it today.
Transcript
Play full episode
