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Creating Superfans with Brittany Hodak

The Influential Personal Brand Podcast

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The Importance of Telling Your Story

Rory and AJ are a brand builders group based in New York City. Rory says he never tells his origin story because it's not useful to the customer until you tell him what it is. He believes that people learn best when they hear stories more than facts or figures. His new book, Brand Builders Group: The Power of Storytelling, will be released on September 25th.

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