This is the type of conversation I should have had on the show a long time ago. Industry veteran, brand-builder, and all-around great guy, Brian Boero joins the show today. Brian is Co-founder at the branding and strategy agency, 1000WATT. They focus exclusively on working with brands in the real estate vertical including brokerages, lenders, and technology companies.
One of the first topics I was eager to get Brian to dig into was on the importance of brand and storytelling within the real estate industry. You'll hear insights shared aimed at the broker / agent, but also applicable advice for proptech companies. One theme Brian points out is the tendency of companies to talk about features instead of benefits and why that's detrimental to do so.
Of course, we couldn't avoid the evolving topic of real estate commissions. The topic affects more than just agents, but any business that is built around transaction volume and that could be impacted by new rules coming to the industry. Don't delay, download and listen.
More about Brian and 1000WATT
1000WATT is real estate's branding and strategy agency. Founded in , our clients range from brokerage, proptech, mortgage, title, home builders and everything in between.
Brian has been in real estate media, marketing and technology since 1997. Before Co-Founding 1000WATT, Brian served as President of Inman, real estate’s leading trade media company, and as CEO of VREO, where he created e-signature and document management software for tablet PCs. Brian has led dozens of companies through complex brand and marketing challenges and leads the 1000WATT team daily.
It's not too late to snag your ticket to 1000WATT's Brand and Marketing Summit. More info here: https://1000watt.net/events/summit/
