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The Financial Diet - A Blog About Personal Finance
This was a tumbler blog that was called The Financial Diet. And when you say hold yourself accountable, it was you essentially were putting all of your sort of spending habits out in public to make sure that you didn't do something irresponsible. So on like the third day of operating TFD is just a personal project. My co-founder Lauren, who was working at an ad agency as a designer at the time, emailed me and said, Hey, I love this blog idea. She wasn't in love with her job either so she redesigned the whole thing for free as kind of a project.